Freelance Senior BTL Designer

TBWA South Africa

2025/08/13   Sandton

Job Ref #: BTLSnrDesignerHL
Industry: Advertising
Job Type: Contract
Positions Available: 1
TBWA\Hunt Lascaris is looking for a Senior BTL Designer who thrives on crafting compelling, on-brand, and strategically sound design solutions across all below-the-line touchpoints. If you’re passionate about turning big ideas into tangible brand experiences—from in-store to activations, POS to print—this is your canvas.
Job Description

JOB TITLE: Senior BTL Designer

KEY PURPOSE OF ROLE

Deliver world-class ideas and design across all media formats by interrogating briefs and strategy, ensuring excellence in concept, craft, and results for TBWA\Hunt Lascaris and its clients.

RESPONSIBILITY / ACCOUNTABILITY

KEY PERFORMANCE INDICATOR [KPI]

Creative

Consistently deliver original, high-quality creative solutions.

Present work internally and externally with professionalism and clarity.

Collaborate effectively with strategy, account, and production teams.

Stay current with design trends, tools, and culture.

Actively contribute to creative initiatives and thought leadership.

Business Management

Build and maintain strong, respectful relationships with clients.

Understand client needs deeply and advocate for effective design solutions.

Accurately log time spent on tasks and manage project timelines responsibly.

Support new business development when required.

Represent the agency positively and professionally in all interactions.

People / Collaboration

Participate in team-wide initiatives such as Disruption workshops and training.

Proactively build cross-departmental relationships.

Cultivate personal growth in alignment with evolving agency and client needs

Job Requirements

REQUIRED KNOWLEDGE AND EXPERIENCE

Minimum 5+ years as a Designer in a leading creative agency. A compelling portfolio showcasing relevant, high-quality work is essential.

REQUIRED SKILLS

  • Expert in design craft and multi-format execution.
  • Strong conceptual thinking.
  • Strategic understanding of brand and communication.
  • Strong presentation and articulation skills.
  • Adobe Suite
  • Figma and AI adoption – added benefit

OPTIONAL EXTRAS

Proficiency in After Effects, 3D modelling, or editing.

BEHAVIORAL ATTRIBUTES

Ambitious, adaptive, collaborative.

Creatively expressive with a drive to push boundaries.

Courageous and determined with a strong sense of ownership.

Motivated by meaningful impact and creative excellence