Copywriter & QA Tester: Sunbet

Sun International

2025/05/26   Cape Town


Job Ref #: SI-239
Industry: Marketing
Job Type: Permanent
Positions Available: 1
Sun Bet as the online sports betting division of Sun International will lead the alternative gaming strategy and business objectives, providing thought leadership and advice on sports betting product performance, revenue growth, operational governance, service standards, as well as building strategic relationships and partnerships with key stakeholders; and leading the integration of online sports
Job Description

The QA Tester & Copywriter will be responsible for ensuring the quality,accuracy, factual correctness, legal compliance and alignment with brand guidelines of all creative marketing content before publication. This role requires a keen eye for detail, strong proofreading and editing skills with the ability to craft engaging, high-quality copy across various digital platforms, ensuring that all creative outputs meet brand guidelines, are free of errors and maintain high standards of excellence.

Job Requirements

Qualifications

 

  • Diploma in Marketing, Communications, Journalism, English, or a related field

 

Experience

 

  • 3-5 years’ experience in a QA, proofreading, or copywriting role, ideally within an advertising agency or digital marketing team
  • Experience working with social media, digital advertising, email marketing, and SEO-driven content
  • Strong understanding of brand guidelines, advertising compliance, and editorial standards

 

Skills & Knowledge

 

  • Assuring Quality
  • Managing Deadlines
  • Collaborating
  • Collecting & Evaluating Information (checking, analysing, conceptualising)
  • Creating & Improving
  • Applying Expertise and technology 
  • QA & Proofreading
  • Copywriting & Editing
  • Brand Consistency
  • Familiarity with SEO, digital advertising formats, and best practices
  • Knowledge of platforms such as Asana, Grammarly, Google Docs, and CMS systems
  • Proficient in verbal and written English

 

Key Performance Areas

 

 

  • Create and document creative processes and communicates with the team; SOPs, templates, FAQs, etc
  • Review and proofread all creative materials; social media posts, digital banners, SMS, email, website content, SEO articles, blog articles, presentations to ensure accuracy and consistency
  • Perform final quality checks on all copy and visuals prior to publication, ensuring compliance with brand guidelines, tone, and legal requirements
  • Conduct functional testing of marketing assets; email templates, digital display banners, website content, ensuring correct formatting, links, and user experience
  • Identify inconsistencies, grammar/spelling errors, and formatting issues, providing clear feedback to designers and copywriters
  • Work closely with the Traffic Manager to ensure all creative materials are reviewed and approved within deadlines
  • Maintain a structured QA process and checklist to standardise quality assurance across projects
  • Collaborate with the Creative Director and Brand Manager to uphold brand consistency across all creative executions
  • Check legal marketing materials (e.g. Terms and Conditions etc)
  • Review and proofread legal marketing materials, specifically promotional Terms and Conditions, ensuring accuracy, clarity, legal compliance, and consistency with marketing messages
  • Check and verify artwork for compliance (disclaimers, financial amounts, promotional details, brand adherence etc)
  • Ensure accuracy and factual correctness of all marketing copy; standard proof reading, promotional details, pricing, product specifications, and terms of offers
  • Perform thorough QA checks on email marketing communications prior to deployment, verifying accuracy of promotional messages, terms, visual formatting, links, and compliance with regulatory requirements
  • Conduct detailed QA testing of landing pages, verifying accuracy of promotional T & Cs, consistency of marketing messages, and proper functionality and rendering across desktop and mobile devices
  • Perform compliance checks on SMS marketing campaigns, ensuring adherence to approved templates, inclusion of required T & Cs, and compliance with opt-out and privacy regulations
  • Write, refine and edit marketing copy when QA demands allow, ensuring messaging aligns with brand voice and marketing objectives
  • Develop compelling advertising and promotional content, including headlines, captions, social posts, email copy, and website text
  • Work closely with designers, marketers, and strategists to create content that drives engagement and conversions
  • Adapt messaging for different digital platforms, ensuring copy is optimised for SEO, mobile, and various ad formats
  • Assist in brainstorming sessions, contributing creative ideas for campaigns and content strategies

 

Equity

 

  • Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.

 

POPI Statement

 

  • Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed.  In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
  • Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.