Key Accounts Manager

Nurture Brands

2026/03/11   Bellville


Job Ref #: VITA#1
Industry: FMCG
Job Type: Permanent
Positions Available: 1
Vital Health Foods is hiring a Key Account Manager – drive growth and manage key accounts in South Africa’s speciality foods market!
Job Description

Vital Heath Foods– Key Account Manager

About the company

Vital, part of the Nurture Brands Group and home to some of South Africa’s most trusted wellness brands, is on a mission to inspire wellness and better living. We create products that make a real difference in people’s lives, and we’re looking for a high-performing Key Account Manager to join our passionate team. Here, you’ll have the opportunity to take ownership of your accounts, drive business growth, and shape the future of South Africa’s speciality foods market.

About the Role

At Vital, you’ll work closely with senior managers, taking hands-on accountability for key accounts and categories. Our culture is performance-driven and outcomes-focused.

We value people who take initiative, hold themselves accountable, and are motivated by achieving meaningful results in a fast-paced, entrepreneurial environment.

Key Responsibilities

  • Drive, manage and implement the grocery channel strategy, with particular focus on the Foods portfolio.
  • Build and manage relationships across grocery, specialty, and B2B
  • Analyse and understand the Foods category, including competitors, market share, distribution, and new product opportunities
  • Confidently negotiate trading terms and ensure profitable growth across your portfolio
  • Grow customer profitability by conducting regular store visits
  • Work closely with the Foods Innovation team to ensure all trends,
    opportunities and gaps are fully understood and maximised.
  • Negotiate annual trading terms in line with business plan.
  • Negotiate ranging, new listings, price and promotional activity with
    regional and national buyers by key account.
  • Work closely with senior management on future food strategy
Job Requirements

Qualifications & Experience:

  • 7–10+ years’ experience in FMCG/food categories, ideally from smaller, entrepreneurial companies
  • Experienced in trading terms negotiations with big retailers
  • Strong commercial acumen: beyond sales, you understand brand management, trade marketing, and business growth
  • Comfortable managing multiple channels and categories, with a focus on speciality foods
  • Existing relationships across retail and B2B food markets will be beneficial
  • Competitive, high-energy, and able to thrive under pressure
  • A strong Key Account Manager with excellent negotiation skills, commercial sense, and relationship-building ability
  • Excellent negotiation skills, relationship-building ability, and key account management expertise

Why You’ll Love Working at Vital:

At Vital, you’ll take ownership of your work and see the real impact of your ideas on thousands of merchants worldwide. You’ll collaborate closely with senior leaders, drive growth in your area, and shape the future of our products. All of this happens in a collaborative, entrepreneurial team that values innovation, results, and having fun along the way.

Excited to shape the future of South Africa’s food industry? Apply now and grow with us!

Conditions Of Employment:

Monday to Thursday’s - Join us onsite at our vibrant Vineyard office estate, collaborating with your amazing team and on Friday’s enjoy a relaxed start from home until 1 PM, then kick off your afternoon early!

What We Offer:

 At Vital, we recognise and reward effort. Our compensation and benefits are designed to support you while you grow your career, including:

  • Meaningful career progression and learning opportunities
  • Competitive benefits and wellness support
  • A collaborative, people-focused culture

Our Values:

Excellence - Accountability - Respect - Integrity

Group Recruitment Policy:

The Group of companies are equal opportunity employers, which means that they are committed to providing equality of opportunity in employment to all employees.

When recruiting new employees or affording our current employees with opportunities for promotion, the companies will not discriminate unlawfully against any person and will select the best person for the job based on the inherent requirements of the position.

Any offer of employment must be subject to reference, qualification and criminal checks. References should, where possible, be acquired from at least two previous employers