Job Ref #: DCP02
Industry: PR/Communications/Journalism/Media And Promotions
Job Type: Permanent
Positions Available: 1

Job Description

Key Responsibilities: 

Content Creation and Publishing:

• Produce well-written, accurate and engaging digital articles that extend and enrich on-air conversations
• Apply a strong editorial and journalistic approach — credibility and relevance are non-negotiable
• Optimise all content for digital platforms including SEO, headlines, and audience engagement
• Provide live digital coverage of shows, campaigns, and key ECR events
• Capture and publish content in real time across web, social media, and app platforms
• Identify newsworthy and engaging moments and translate them into timely digital content
• Ensure 100% of content meets ECR's editorial standards and is reviewed by the relevant stakeholder before publication

Social Media and Platform Management:

• Manage and update show and station social platforms in line with ECR's tone and digital strategy
• Create platform-specific content — short-form video, captions, graphics — that drives engagement on TikTok, Instagram, Facebook, YouTube Shorts and X
• Maintain consistency in brand voice while supporting the distinct personality of each show
• Monitor and engage with audiences: respond to comments, identify trending conversations, build community
• Provide on-the-ground social media coverage for ECR events, outside broadcasts and activations

Commercial Content Integration:

• Create concepts and execute content for client campaigns in collaboration with the commercial and implementations teams
• Ensure client-related digital content meets brand standards and commercial objectives without compromising editorial integrity
• Understand how digital content drives commercial outcomes — audience loyalty and advertiser value are connected
• Keep relevant stakeholders informed on the progress of digital campaign deliverables

Performance and Insights:

• Monitor and analyse content performance across all platforms using Google Analytics 4 and platform-native tools
• Use insights to optimise content, improve engagement, and drive traffic growth — not as a reporting exercise, as a creative discipline
• Share performance updates and recommendations with the Digital Lead, Executive Producers, and the social team
• Track progress against monthly targets and contribute to weekly reporting

Content Strategy, AI and Innovation:

• Contribute to the evolution of ECR's digital content strategy — identify new formats, trends, and storytelling opportunities
• Leverage AI tools appropriately to enhance productivity while maintaining human authenticity — use AI for research and ideation, never as a substitute for genuine voice
• Understand the AI disruption in digital publishing and actively develop content strategies that are AI-resistant: rooted in local authenticity, live radio moments, and human connection
• Stay current with platform algorithm changes and adjust content strategy accordingly
• Ensure all content aligns with ECR's editorial standards and brand positioning

Job Requirements

Educational Requirements:

• Matric/ Grade 12
• Relevant Degree or Diploma in Journalism, Media Studies, Communications or a related field

Knowledge Skills and Experience Requirements:

• 2–4 years' experience in digital content creation, journalism or a similar fast-paced media environment
• Strong writing and editing skills
• Proven experience creating content across web, social media and digital platforms
• Solid understanding of SEO, content optimisation and digital best practice
• Experience with CMS platforms and social media publishing tools
• Familiarity with content performance metrics and analytics (Google Analytics, platform-specific insights)
• Ability to produce short-form video content and basic graphics (CapCut, Canva or similar)
• Understanding of radio programming and show production 

Technical Skills:

• Social media platforms: TikTok, Instagram, Facebook, X, YouTube
• Video editing: CapCut, Adobe Premiere, Final Cut Pro or equivalent
• Graphic design: Canva, Adobe Creative Suite or equivalent
• Analytics: Google Analytics 4, platform-native insights dashboards
• Research tools: BuzzSumo, TrendForecaster or similar
• Content management systems and Microsoft Office suite
• Smartphone content creation — comfort shooting and editing on mobile is essential