Counter Sales - Technical
ACDC Dynamics South Africa
2026/10/23   Milnertin/Century City

Job Ref #: AD-912
Industry: Sales
Job Type: Permanent
Positions Available: 1
Exciting opportunity to work at ACDC Express, a leading manufacturer, importer, and distributor of quality products in the electrical, electronics, pumps, and tools industry is looking for a Counter Salesperson - Technical at our Paarden Eiland Branch - Cape Town.
Job Description

PURPOSE OF THE ROLE:

To provide professional, technically accurate sales and customer service to retail, trade, industrial, and electrical contractor customers. The Technical Counter Salesperson is responsible for identifying customer requirements, recommending suitable electrical products, preparing quotations, processing sales, and ensuring that customers receive the correct products and technical support for their applications.

RESPONSIBILITIES:

  • Assist walk-in customers, electricians, electrical contractors, maintenance personnel, and other trade customers with electrical product enquiries.
  • Identify customer requirements and recommend suitable products based on the intended application, technical specifications, and budget.
  • Provide accurate information on product features, specifications, compatibility, ratings, and applications.
  • Explain the differences between products, including quality, performance, durability, and price.
  • Refer complex technical enquiries to the Branch Manager, technical department, or qualified electrical personnel where necessary.
  • Build and maintain professional relationships with regular customers.
  • Prepare accurate customer quotations in accordance with company pricing policies.
  • Process counter sales, invoices, customer orders, returns, and credit notes in accordance with company procedures.
  • Follow up on outstanding quotations and convert enquiries into sales.
  • Identify opportunities to upsell or cross-sell complementary products where appropriate.
  • Maintain accurate customer and transaction records on the point-of-sale (POS) or ERP system
Job Requirements
  • Grade 12 / Matric or equivalent. Electrical Qualification preferred.
  • Previous experience in electrical retail, electrical wholesale, technical sales, or a related technical environment.
  • Basic to intermediate knowledge of electrical products and their applications.
  • Good numerical ability and attention to detail.
  • Computer literacy, including email, spreadsheets, and point-of-sale or stock systems.
  • Strong verbal and written communication skills.