Job Ref #: eNCA182
Industry: PR/Communications/Journalism/Media And Promotions
Job Type: Permanent
Positions Available: 1

Job Description

The Web & App Producer is responsible for producing, curating, editing, optimising and publishing accurate, engaging and platform-appropriate content across the organisation’s web, app and other digital platforms.

The role translates editorial content and original digital ideas into compelling digital experiences, applying strong editorial judgement, digital storytelling and platform-specific publishing practices. The Web & App Producer contributes to daily and forward editorial planning, uses audience insights to inform content decisions, and identifies opportunities to increase digital relevance, reach and engagement.

Working collaboratively with editorial, social media, broadcast, production and data teams, the role ensures content is delivered accurately, timeously and in accordance with the organisation’s editorial strategy, digital standards, applicable legislation, regulations and ethical requirements.

 

Content Production & Editorial Management

• Produce, curate, write, edit and publish accurate and engaging web and app content in accordance with approved editorial priorities and content calendars.
• Develop digital-native stories using appropriate combinations of written content, video, images, graphics and other multimedia elements to enhance audience value.
• Identify and develop original digital story ideas that complement the organisation’s broader editorial strategy.
• Review, proofread and edit content received from internal and external contributors to ensure accuracy, clarity, quality and consistency.
• Ensure all published content is factually accurate, balanced and appropriately sourced.
• Maintain strong knowledge of South African and international news developments to support relevant and timely content production.
• Ensure editorial activities are conducted with due regard to applicable legislation, regulations, broadcasting requirements and ethical standards governing journalism.

Digital Publishing & Platform Management

• Publish and manage content across web, app and other designated digital platforms in accordance with platform-specific requirements.
• Apply appropriate headlines, categories, tags, keywords, metadata, imagery and multimedia elements to optimise content for each platform.
• Ensure digital content complies with approved editorial, digital, brand and style guidelines.
• Maintain and refresh published content in accordance with editorial priorities, developing stories and digital content calendars.
• Adapt television and other editorial content appropriately for digital audiences without compromising accuracy or editorial integrity.
• Monitor published content and promptly correct identified errors, outdated information or technical publishing issues.
• Maintain high standards of attention to detail throughout the publishing process.

Live Streaming & Digital Broadcast Support

• Coordinate the preparation and publishing of scheduled livestreams in accordance with approved production schedules.
• Ensure livestreams are configured, tested and operationally ready before the scheduled start time.
• Coordinate with Social Media and relevant production teams to support effective promotion and distribution of livestreams.
• Monitor livestreams during transmission and promptly escalate or address technical and operational issues within the scope of the role.
• Ensure appropriate supporting information, descriptions, imagery and links accompany livestream content where required.
• Support the timely publication and updating of digital content associated with live broadcasts and breaking news.
• Contribute to seamless integration between broadcast and digital coverage during major events and developing stories.

Content Planning & Editorial Workflow

• Contribute proactively to daily diaries and weekly and monthly content calendars with relevant digital-first and platform-specific story ideas.
• Identify opportunities to adapt, repurpose and extend editorial content across digital platforms.
• Prioritise content according to editorial relevance, audience interest, developing news and platform requirements.
• Work with editorial and planning teams to ensure digital coverage is aligned with broader newsroom priorities.
• Identify opportunities for original digital content that strengthens the organisation’s digital offering.
• Maintain awareness of breaking news and developing stories and adjust digital priorities accordingly.
• Ensure assigned content is delivered accurately and within agreed editorial and publishing deadlines.

Audience, Analytics & Content Optimisation

• Monitor audience behaviour, trends and content performance to identify opportunities for improved digital content.
• Use data, analytics and audience insights to inform story selection, content treatment, publishing decisions and content optimisation.
• Identify high-performing, emerging and declining content trends and provide relevant insights to editorial stakeholders.
• Adapt headlines, formats, publishing approaches and content treatments in response to audience and platform performance.
• Develop content that is relevant to identified audience needs and supports digital engagement objectives.
• Identify television and editorial content that can add value to the digital audience experience.
• Contribute ideas and recommendations that support sustainable digital audience growth and engagement.

Stakeholder Collaboration & Communication

• Build and maintain effective working relationships with editorial, broadcast, social media, production, commercial, technology and data teams.
• Maintain clear and timely communication regarding editorial requirements, publishing deadlines, content changes and operational issues.
• Provide digital publishing expertise and constructive input during editorial planning meetings, newsroom briefings and cross-functional discussions.
• Coordinate with Social Media teams to support effective cross-platform distribution and promotion of digital content.
• Provide relevant URLs, content information and publishing updates to stakeholders to support coordinated content distribution.
• Resolve editorial, publishing and operational queries professionally and escalate matters appropriately when required.
• Promote a collaborative and solutions-focused approach that supports efficient newsroom operations and high-quality digital content.

Personal Development

• Develop, maintain and implement an Individual Development Plan aligned with professional, role and organisational objectives.
• Participate in formal and informal learning initiatives that strengthen editorial, digital publishing, technical and newsroom competencies.
• Maintain current knowledge of digital journalism, publishing technologies, audience trends and relevant media industry developments.
• Develop proficiency in emerging digital tools, platforms and content formats relevant to the role.
• Participate in coaching, mentoring, peer learning and knowledge-sharing initiatives.
• Seek, receive and apply constructive feedback to improve individual performance and content quality.
• Demonstrate continuous learning and professional development that contributes to digital innovation and editorial excellence.

Budget Compliance

• Utilise digital newsroom resources responsibly and efficiently while maintaining required editorial and operational standards.
• Ensure activities are performed within approved operational and financial parameters.
• Support cost-effective digital operations through appropriate planning, resource utilisation and workflow management.
• Identify opportunities to improve publishing efficiency and reduce unnecessary use of time, technology and operational resources.
• Comply with applicable procurement, financial governance and organisational control requirements.
• Ensure digital production and publishing resources are used appropriately and for authorised business purposes.
• Contribute to departmental efficiency and financial objectives without compromising content quality, editorial integrity or audience experience.

Job Requirements

Minimum Requirements

 

Qualifications

National Senior Certificate (NQF Level 4) - Essential

National Diploma in Journalism/ Media Studies (NQF Level 6) - Essential

Bachelors Degree (3 years - 360 credits) in Journalism/ Media Studies (NQF Level 7) - Recommended

 

Experience

Journalism, Media, or Digital Newsroom and/or related field - Operational - 3 years - Essential

 

Competencies

Drivers License - Code B - Recommended

 

Technology Proficiency

Microsoft Office Suite - Advanced

Dalet and/or any other NRCS, publishing tools and CMS - Intermediate

 

Language Proficiency

English - Advanced

 

Technical / Job Specific Competencies

Accuracy / Attention to Detail

Building Strategic Working Relationships

Decision Making

Monitoring / Follow Up

Stress Tolerance