Job Ref #: 114BAO02
Industry: Insurance
Job Type: Permanent
Positions Available: 1
The above mentioned position exists within our Brand and Advertising department.
Job Description
We are looking for a Brand and Advertising Officer to support the execution of the Group's brand and advertising strategy by providing analytical, administrative, and project coordination support. You will assist with the department's day-to-day functions, work closely with internal and external stakeholders, and contribute to initiatives that strengthen the AVBOB brand and support organisational objectives.
YOUR RESPONSIBILITIES WILL INCLUDE THE FOLLOWING:
Implement the brand and advertising strategy
- Assisting and implementing the framework for the Brand and Advertising strategy.
- Favourably position the AVBOB brand amongst staff and external stakeholders by providing timeous and professional briefs, including the delivery of projects and artwork.
- Maintaining a supplier database for the department to deliver on projects required by the Group.
- In collaboration with the Specialist: Brand and Advertising as well as the provincial structure and branches to determine their advertising needs.
- Writing briefs for the approval of the Manager: Brand and Advertising and the Specialist: Brand and Advertising by means of outlining key campaign information in line with the Group’s Corporate Identity.
Coordinate activities to achieve brand and advertising plans
- Organising and managing marketing collateral (leaflets, application forms, advertisements for various publications and not limited to banners).
- Communicating with clients to ensure that the brief meets the advertising expectations.
- Ordering of promotional items and keeping track of stock levels.
- Coordinating teams to meet both internal and external deliverables.
- Providing regular updates on copywriting, design, advertising and project management requests, to manager and internal stakeholders.
- Scheduling departmental meetings.
- Briefing and negotiating deadlines with media buyers.
- Working with Graphic Designers to develop materials, coordinate events and provide support and direction to finalise the project.
- Meet all the material and project deadlines.
- Proofread of the artwork and present this internally with the media plans for approval.
- Providing support on finance-related administration.
- Reviewing marketing opportunities and sharing these with the Specialist: Brand and Advertising or Manager: Brand and Advertising.
Stakeholder liaison
- Assisting internal stakeholders (including departments) with the delivery of advertising needs and maintaining relationships with external stakeholders.
- Assisting all the departments with their creative requirements and timeously delivering artwork.
- Managing departmental subscriptions with associated agencies.
Monthly reporting
- Provide inputs for monthly reports.
- Order stationery stock and maintain required levels thereof.
Job Requirements
- A Diploma or Degree in Marketing or equivalent
- 5 years’ experience in marketing and advertising field.
- Proficiency in Microsoft Office.
Equity Statement: We are committed to Employment Equity when recruiting internally and externally. It is company policy to promote from within wherever possible. “Preference will be given to suitably qualified individuals from previously disadvantaged groups in South Africa.”