Performance Marketing Specialist (Paid Media)
MVIA
2026/08/12   Southern Suburbs (Cape)

Job Ref #: OCT_41
Industry: Marketing
Job Type: Permanent
Positions Available: 1
Octane Leads is growing. This is a performance marketing role, not social media management. We need someone who wants to own lead campaigns and is good at it. It is a performance marketing seat with real ownership: you will run your own campaigns across Google, Meta, TikTok and beyond, from strategy through to reporting, and you will be trusted to make the calls.
Job Description

Octane Marketing | Tokai, Cape Town

Octane Leads is growing. This is a performance marketing role, not social media management. We need someone who wants to own lead campaigns and is good at it. It's a performance marketing seat with real ownership: you'll run your own campaigns across Google, Meta, TikTok and beyond, from strategy through to reporting, and you'll be trusted to make the calls.

We've built our own in-house Qlik Sense analytics to give you the kind of campaign visibility most marketers wish they had — so you can spend less time hunting for data and more time acting on it.

And because we want you invested in the outcome, not just the output: compensation includes a share of the gross profit generated by your assigned campaigns, on top of base pay. When your campaigns win, you win.

Responsibilities

  • Planning, running, and optimising multi-channel lead campaigns across Google (Search, Display, PMax), Meta, Microsoft Ads, LinkedIn, TikTok, and YouTube
  • Owning the full campaign lifecycle — strategy, setup, testing, budget management, and optimisation
  • Tracking performance against CPL, conversion, and contactability targets, balancing cost efficiency with lead quality
  • Using our in-house Qlik Sense reporting to turn data into decisions
  • Managing pacing and budgets, and spotting opportunities to scale efficiently
  • Briefing creative, content, and CRM teams to keep messaging sharp and lead nurturing seamless
  • Running ongoing tests on audiences, creative, bidding, and formats
  • Keeping an eye on emerging platforms and trends worth trying
  • Taking real accountability for the performance and commercial outcomes of your brand(s)

 

Job Requirements
  • 3+ years managing paid media campaigns, with a track record in lead generation for South African audiences
  • Bachelor's Degree in Marketing or relevant major is beneficial.
  • Hands-on experience with Meta Ads (primary) and Google Ads (Search, Display, PMax); TikTok, LinkedIn, YouTube, or Microsoft Ads experience is a bonus
  • Strong grasp of audience segmentation and lead quality optimisation
  • Comfortable in GA4, conversion tracking, and attribution modelling
  • Analytical, organised, and self-directed — you don't need to be micromanaged
  • Confident communicator who can present insights clearly
  • A relevant marketing degree is a plus, but experience carries more weight here

Advantagous: Experience in financial services, insurance, or automotive; agency background managing multiple accounts; familiarity with CRM and lead-flow systems.

Why join Octane Marketing?

If you want ownership over your campaigns, a share in what they earn, and a team that backs data-driven thinking over guesswork — we would love to hear from you. Come help us redefine performance marketing from Southern Suburbs of Cape Town.