Job Ref #: JAN009
Industry: Marketing
Job Type: Permanent
Positions Available: 1

Job Description

You're the writer who doesn't treat ATL and digital as separate disciplines, because they're not. You move between a TVC concept and a web banner headline without losing momentum or voice. You understand that a retail leaflet is still an opportunity, and you're constitutionally incapable of letting it be boring.

You'll concept and write across radio, TV, print, POS, OOH, social, newsletters, and web, and you'll care about all of it equally. You'll work inside a creative team that argues about ideas because it loves them.

If your portfolio makes people stop scrolling, even for a second, we want to hear from you.

Minimum relevant experience and skills/attributes required:

• An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements
• Working closely with the art director to generate creative ideas and concepts to fulfill the client's brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert is targeted at
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients (As a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)
• Working on location
• Attending meetings at production houses and with other directors
• Working with voice over artists and assisting with the recording of your radio ad’s
• Working in editing suites to oversee the finished product
• Checking, guiding and assisting other creatives with their work

Job Requirements

Technical skills/knowledge:

TTL Copywriting and write with a strong background in ATL

• Carry out conceptual and writing skills from initial brief to final artwork
• Strong digital writing Portfolio
• Strong conceptual ability
• Great presentation skills
• Exceptional interpersonal skills
• Committed collaborative team player
• Excellent communication skills (both verbal and written)
• Proficient in: Microsoft Suite, Word, Excel, PowerPoint
• FIGMA advantageous, but not essential
• A knowledge of music searching and finding an appropriate voice over artist

Experience:

• At least 4-8 years’ experience as a TTL copywriter in an advertising agency a must
• Experience with ATL copywriting
• Experience with social media writing and specifications/ best practice
• Experience in high-volume environments with fast turnarounds preferred

Qualification:

• A completed Tertiary qualification in Copywriting/Writing/Brand Building