Marketing Campaign Manager - FoneChoice
Homechoice
2018/02/12
Southern Suburbs (Cape)
Job Ref #: HC818
Industry: Retail
Job Type: Permanent
Positions Available: 0
The ideal candidate for this role will be responsible for overseeing marketing campaigns and driving business efficiency through accurate campaign analysis, response forecasting and adspend management
Job Description
Purpose of the role:
The ideal candidate for this role will be responsible for overseeing marketing campaigns and driving business efficiency through accurate campaign analysis, response forecasting and adspend management
Key Performance Areas (KPAs)
Meet company NSV applicable activities and net efficiency objectives
- Achieve NSV target for responsible campaigns – FoneChoice
- Achieve intake value target for FoneChoice
- Achieve Net Factor for FoneChoice
- Responsible for the alignment of credit strategy with the business strategy for FoneChoice
- Ensure that key forecasting variables are credible in the business plan and are assessed timeously
- Ensure business plan projections are credible from an operational perspective
- Reduce customer attrition rates through the development and implementation of effective retention / repurchase strategies
- Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targetted groups of customers
Manage adspend budget
- Effective management of FoneChoice
- Manage adspend unit cost for FoneChoice in line with strategic objectives
- Achieve campaign efficiency
- Ensure adspend forecasts are credible and in line with strategic objectives
- Manage the adspend process to ensure efficiency gains are achieved
Business plan management
- Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines
- Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjusted accordingly
- Ensure that revenue and spend variances are identified, investigated and explained
- Responsible for the management of the back-up process of files for the business plan
- Develop and roll out test strategies in line with the marketing plan
- Ensure that the scenario plan is updated accurately
- Ensure that the new business plan follows agreed business timelines
- Ensure that key annual planning variables are credible and justified
Process management
- Ensure campaigns are successfully implemented
- Propose and implement improvements within existing reports to reduce the turnaround time on data reports
Strategic delivery and analysis
- Analyse trends related to key variables within campaigns and put forward proposals
- Ensure that the package and execution are aligned with campaign strategic objectives
- Ensure that strategies are changed timeously based on results and campaign lessons learned
- Develop weekly and monthly reporting on key variables for responsible campaigns
- Plan and execute strategic projects that impact the overall business operational and revenue success
Job Requirements
Qualifications & Accreditations
- A Business Science / BComm / Marketing Degree
Experience & Skills
- 2 - 3 Years experience in either a Marketing or Merchandising planning function
- MS Office proficient (Advance Excel skills)
- MS Power Point proficient
- SQL experience will be an added advantage
Attributes & Behaviours
- Highly analytical, numerate, detail orientated and able to think laterally
- Ability to monitor, integrate and interpret numerical and statistical information timeously and accurately
- Ability to report and present on key business insights
- Decision making abilities with strong analytical skills
- Time management and achievement orientated
- Passionate about customer service with strong communication and influencing skills
- Adaptable, innovative and a creative approach